In today’s dynamic B2B SaaS market, staying ahead requires going beyond traditional methods. Everything has changed. Our “B2B & Ecosystem Sales Acceleration” service is crafted to help you identify, engage, and expand your innovation, capabilities, and capacity. Increase buyer influence through collaborative sales efforts with channel partners and ecosystem collaborators.
Sales Expansion
Reach new customers through ecosystem-led sales activities with partnership models that work for your customers and your business. Develop and advance your co-sell, resell or referral partner models with proven tools such as mutual success plans, account mapping and co-innovation programs and best practices.
Innovation Amplification
Leverage innovation and capabilities outside your core competency with partnerships that grow pipelines, improve your value proposition and increase competitive differentiation. Identify ideal partner prospects, define a compelling value exchange and activate symbiotic partnerships that increase sales.
Capacity Enhancement
The ecosystem of service providers and system integrators can add expertise, and scale to application deployment often acting as the trusted advisor to your customers and prospects. Increase your business capacity, reduce implementation risk and enhance user adoption by targeting ideal partners, develop a mutual success plan and tap into resources that will increase influence with your ideal customers.
Sales Effectiveness
Increase sales effectiveness by combining modern sales methodologies such as Strategic Selling, Challenger Sale, Transparency Sale, and MEDDIC with your playbooks tailored for the challenges faced by your prospective customers. Increase sales effectiveness using a proven selling approach focusing on challenges, solutions and desired outcomes.
The journey begins with a strategic alignment meeting, where we work closely with you to understand your business goals and align them with potential channel and ecosystem partners. Through a comprehensive partner assessment, we identify collaborators whose innovation, capabilities, and market influence complement your objectives.
1.
Exploratory Call
Schedule a call to discuss your current GTM strategy, areas you seek to improve and ways EDGE GTM can help.
4.
Strategic Design
Develop a customized plan outlining specific initiatives aligned with your business goals.
2.
Needs Assessment
EDGE GTM captures what’s working and what needs improvement with your current GTM strategy and identifies areas for improvement and optimization.
5.
Performance Metrics
Establish key performance indicators (KPIs) to measure the success and impact of the initiatives defined in the Execution Roadmap.
3.
Collaborative Ideation
Engage in collaborative brainstorming to game out challenges, define solutions and prioritize action plans based on effort and outcomes.
6.
Execution Roadmap
Create a step-by-step roadmap for implementing and executing the growth initiatives.
