Skip to main content

B2B Ecosystem Sales Acceleration

In today’s dynamic B2B SaaS market, staying ahead requires going beyond traditional methods. Everything has changed. Our “B2B & Ecosystem Sales Acceleration” service is crafted to help you identify, engage, and expand your innovation, capabilities, and capacity. Increase buyer influence through collaborative sales efforts with channel partners and ecosystem collaborators.

Sales Expansion

Reach new customers through ecosystem-led sales activities with partnership models that work for your customers and your business. Develop and advance your co-sell, resell or referral partner models with proven tools such as mutual success plans, account mapping and co-innovation programs and best practices.

Innovation Amplification

Leverage innovation and capabilities outside your core competency with partnerships that grow pipelines, improve your value proposition and increase competitive differentiation. Identify ideal partner prospects, define a compelling value exchange and activate symbiotic partnerships that increase sales.

Capacity Enhancement

The ecosystem of service providers and system integrators can add expertise, and scale to application deployment often acting as the trusted advisor to your customers and prospects. Increase your business capacity, reduce implementation risk and enhance user adoption by targeting ideal partners, develop a mutual success plan and tap into resources that will increase influence with your ideal customers.

Sales Effectiveness

Increase sales effectiveness by combining modern sales methodologies such as Strategic Selling, Challenger Sale, Transparency Sale, and MEDDIC with your playbooks tailored for the challenges faced by your prospective customers. Increase sales effectiveness using a proven selling approach focusing on challenges, solutions and desired outcomes.

The journey begins with a strategic alignment meeting, where we work closely with you to understand your business goals and align them with potential channel and ecosystem partners. Through a comprehensive partner assessment, we identify collaborators whose innovation, capabilities, and market influence complement your objectives.


Exploratory Call

Schedule a call to discuss your current GTM strategy, areas you seek to improve and ways EDGE GTM can help.


Strategic Design

Develop a customized plan outlining specific initiatives aligned with your business goals.


Needs Assessment

EDGE GTM captures what’s working and what needs improvement with your current GTM strategy and identifies areas for improvement and optimization.


Performance Metrics

Establish key performance indicators (KPIs) to measure the success and impact of the initiatives defined in the Execution Roadmap.


Collaborative Ideation

Engage in collaborative brainstorming to game out challenges, define solutions and prioritize action plans based on effort and outcomes.


Execution Roadmap

Create a step-by-step roadmap for implementing and executing the growth initiatives.

What They’re Saying

As part of a Sales & Marketing Kickoff, I collaborated closely with Edge Consulting. They helped educate and inspire my team, ensuring they were equipped to meet the demands of the upcoming fiscal year. Their commitment and effort, played a significant role in what was a successful SKO by any objective measure.

Jeff RothVice President - Strategic Alliances Avalara

Tom Williams is a certifiable rockstar!

Vince MenzioneCEO, Ultimate Partner™ | Host, Ultimate Guide to Partnering®

I start a new role as Director of Partnerships at Greenhouse software. I'm so grateful to you for giving me a platform at Catalyst and an opportunity to reflect on my experience. It was really helpful in landing this role. I'm thrilled to start and am confident PL is going to be a great support to me and my team in this endeavor.

Leslie (Wong) GuidoDirector Partnerships, Greenhouse Software Inc.

I was fortunate to have Tom as a colleague, initially leading Business Development and then Sales at Socrata, where I was CEO. Tom's versatile, hard-working and a great leader and motivator. There aren't many people like Tom who can both single-handedly architect and close company-defining strategic partnerships as well as lead the sales team of a fast-growing company. Tom is also one of the kindest, most authentic and most relatable people as well.

Kevin MerrittEntrepreneur | Investor | COO

Got Questions?
Let's Talk