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External Privacy Notice

Last Updated: April 7, 2023

Who we are and what we do

We are EDGE GTM Consulting Llc (“EDGE GTM”, “us”, “we”, “our”). We are a limited liability company registered in Portland, Oregon, with the Office of the Oregon Secretary of State registration number 206742595 on January 27, 2023. Our website address is: https://edge-gtm.com.

We are a community strategy and consultancy service that supports organizations in improving sales execution, increasing customer acquisition, and training their teams to a world-class standard. We are committed to protecting the privacy and security of the Personal Data we process about you.

Unless we notify you otherwise, we are the controller of the Personal Data we process about you. This means we decide what Personal Data to collect and how to process it.

Purpose of this privacy notice

This privacy notice explains what Personal Data we collect about you and how we use it. It also explains your rights, so please read it carefully. If you have any questions, please use the information below under the ‘Contact Us’ section.

Who this privacy notice applies to

This privacy notice applies to you if you:

  1. Visit our website
  2. Complete a new online registration
  3. Make an inquiry about our service
  4. Access, download and/or purchase our webinars, training, and other resources
  5. Subscribe to our blog posts
  6. Are a member of our business client community
  7. Sign up to receive newsletters and/or other promotional communications from us

What Personal Data is

‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.

‘Special Category Personal Data’ is more sensitive Personal Data and includes information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purposes of uniquely identifying someone, data concerning physical or mental health or data concerning someone’s sex life or sexual orientation.

Personal Data we collect

The type of Personal Data we collect about you will depend on our relationship with you.

We process all information you give us, either through our website https://www.edge-gtm.com or by corresponding with us by telephone, email or otherwise. This includes information you provide when you use our website, register for an event, complete an online form or from other social media functions linked to our website or when you contact us for inquiries or concerns.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Where you are an Edge-GTM community member

We may process the following information when you register, subscribe, access and/or purchase our resources:

  • Name
  • Email address
  • Other contact details
  • Online identifiers
  • Photographs
  • Any extra information you choose to tell us about you

Where you are a Business Client

We may process the following information about your employees or community members following an inquiry for our consultancy services:

  • Name
  • Address
  • Email Address
  • Company Name
  • Job Title
  • Phone Number
  • Online identifiers
  • Video images

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How we collect your Personal Data

We collect most of the Personal Data directly from you in person, by telephone, text, or email and/or via our website.

Where you are an Edge-GTM community member

Where you are part of our Edge GTM community, we may also collect information:

  • From third-party social websites such as LinkedIN

Where you are a Business client

Where you are a Business client, we may collect information:

  • From reputable companies who provide lead generation services
  • From publicly available sources such as social media platforms
  • From other individuals who refer you to us

Cookies

We use cookies on our website to help provide you with the best experience when you visit our website. Cookies also allow us to improve our website and understand how you interact with us.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Purposes and lawful bases for which we use personal data

We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:

Purpose of Processing

Lawful Basis

   

To help us maintain and provide you with our services

  1. Performance of Contract
  2. Consent

To help us maintain and provide you with resources

  1. Performance of Contract
  2. Consent

To contact you with details of changes to services you are receiving

  1. Performance of contract
  2. Consent

Improving our website/platform and the overall user experience

It is in our Legitimate Interest to allow analytics and search engine providers to help improve and optimize our website

Managing Edge-GTM community database

It is in our Legitimate Interest to manage the community member database

Conducting interviews and surveys on behalf of our business clients

Consent

To send you newsletters and other promotional material we think might be suitable for you unless you tell us not to

Consent

Responding to correspondence from you

  1. Performance of Contract
  2. It is in our Legitimate Interest to respond to inquiries made by telephone, email, through our social channels or any other means

 

How long we keep your personal data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted or anonymized, for example, by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and organization planning.

Security of your personal data

We have implemented appropriate technical and organizational measures to safeguard your personal data and protect it from accidental or unlawful destruction, loss or alteration and from unauthorized disclosure or access.

In addition to the technical and organizational measures we have put in place, there are a number of simple things you can do to further protect your personal information, such as:

  • Never share a One Time Passcode (OTP).
  • Never enter your details after clicking on a link in an email or text message.
  • Always send confidential information by encrypted email where possible this reduces the risk of interception.
  • If you’re logged into any online service do not leave your computer unattended.
  • Close down your internet browser once you’ve logged off.
  • Never download software or let anyone log on to your computer or devices remotely, during or after a cold call.
Secure Online Services

You can easily identify secure websites by looking at the address in the top of your browser which will begin https:// rather than http://

Your rights and how to complain

You have certain rights in relation to the processing of your Personal Data, including to:

  • Right to be informed. You have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with, and how long we keep it. Our privacy notice explains this.
  • Right of access (commonly known as a “Subject Access Request”). You have the right to receive a copy of the Personal Data we hold about you.
  • Right to rectification. You have the right to have any incomplete or inaccurate information we hold about you corrected.
  • Right to erasure (commonly known as the right to be forgotten). You have the right to ask us to delete your Personal Data.
  • Right to object to processing. You have the right to object to us processing your Personal Data. If you object to us using your Personal Data for marketing purposes, we will stop sending you marketing material.
  • Right to restrict processing. You have the right to restrict our use of your Personal Data.
  • Right to portability. You have the right to ask us to transfer your Personal Data to another party.
  •  Automated decision-making. You have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making.
  • Right to withdraw consent. If you have provided your consent for us to process your Personal Data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.
  • Right to lodge a complaint. You have the right to lodge a complaint with the relevant supervisory authority if you are concerned about the way in which we are handling your Personal Data.

How to exercise your rights

You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

Children’s Privacy

We do not offer our products and services to children and we do not knowingly collect Personal Data of children without parental consent, unless permitted by law. If you are a child, you must have your parent’s permission to use our services. If you learn that a child has provided us with their Personal Data without parental consent, you may contact us, as described below, and if appropriate, we will securely and permanently delete it, in accordance with applicable law.

How to contact us

If you wish to contact us in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:

Email: info@edge-gtm.com
with the Subject Line: “Privacy Policy”

Emails may be checked through an automated spam detection service.

Changes to this privacy notice

We may update this notice (and any supplemental privacy notice), from time to time as shown below. We will notify of the changes where required by applicable law to do so.

Where we are under a legal or regulatory duty to do so, we may disclose your details to the police, regulatory bodies or legal advisors, and/or; where we consider necessary to protect the rights, property or safety of Edge GTM Consulting Llc, its personnel, users or others.

 

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