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Evolve Your SaaS GTM

Delivering industry best practices in ecosystem program design, development, content and orchestration.

The EDGE Difference.

Dead Reckoning

Guide, advise and be a sounding board for early-stage startups. Actively participate in change through innovation and pushing the boundaries of the possible with and without partnerships.


Add, mature and modernize new partner strategies for late-stage software companies looking to accelerate growth and chart a path to working with more productively with partners.

Talent Development

Elevating Sales, Partnership and Business Development people by increasing knowledge proficiency, and best practices unlocking the limitless potential of the individual.

Advisory Services

We do the work to empower individuals and organizations to achieve their ultimate go-to-market potential using proven playbooks, and SaaS industry best practices.

“Tom is a good leader and better human. He cares deeply about his craft, his team and the community around him. He's an excellent collaborator and advisor. A strategic thinker and able to translate strategies into actionable plans that propel the business forward. He's someone you want to go to work with.””

Aaron CostelloSenior Director, Strategic Alliances - PagerDuty

2023 Community Champion Award Winner
Executive Member

Named to 2024 Top Partnership-focused
Constants & Agencies

We focus on program and process design using proven frameworks and methodologies widely adopted by companies as large AWS, Microsoft and Salesforce and as small as early-stage start-ups.

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