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Ecosystem Program Optimization

Modernizing and optimizing Partner GTM programs can be a catalyst and force multiplier that supercharges your SaaS product marketing strategy. We offer assessments and personalized recommendations that save your staff time, increasing their opportunities to drive revenue with their partners and create more repeatable results. 

Revenue Diversification

Explore ways partnerships can create new paths to revenue through broader distribution, professional services support, geographic expansion, and entry into new markets—a process known as Nearbound—reaching buyers through those that surround them.

Co-selling Motions

Programmatic sales engagement between SaaS companies and complementary partners has become widely adopted. These motions involve targeting and selling to shared customers and rely on the expertise of both parties to increase revenue, win rates, deal size, and time-to-close. They create a more compelling sales proposition, are more competitively differentiated and thus better at driving revenue growth.

Partner Marketing

Collaborating with similarly aligned ecosystem partners adds expanded capabilities, co-innovation and a stronger value proposition to your GTM strategy thus appealing to more people in more places. Modern partner marketing strategies amplify your common messaging, translating into more productive and cost-effective demand-generation campaigns.

Distribution Operations

Reseller, distributor or OEM programs add scale and market access to SaaS companies with the product capabilities to support two-tier distribution. Learn when to employ expanded distribution and how to structure programs to ensure success at every customer lifecycle stage.

At EDGE GTM, we understand that a successful Go-to-Market (GTM) strategy goes beyond the initial launch—it’s about disciplined attention to detail and continuous evolution. Our “Go-to-Market Growth Initiatives” are designed to activate your strategy with grassroots work that translates planning to activities and outcomes.


Exploratory Call

Schedule a call to discuss your current GTM strategy, areas you seek to improve and ways EDGE GTM can help.


Strategic Design

Develop a customized plan outlining specific initiatives aligned with your business goals.


Needs Assessment

EDGE GTM captures what’s working and what needs improvement with your current GTM strategy and identifies areas for improvement and optimization.


Performance Metrics

Establish key performance indicators (KPIs) to measure the success and impact of the initiatives defined in the Execution Roadmap.


Collaborative Ideation

Engage in collaborative brainstorming to game out challenges, define solutions and prioritize action plans based on effort and outcomes.


Execution Roadmap

Create a step-by-step roadmap for implementing and executing the growth initiatives.

What They’re Saying

As part of a Sales & Marketing Kickoff, I collaborated closely with Edge Consulting. They helped educate and inspire my team, ensuring they were equipped to meet the demands of the upcoming fiscal year. Their commitment and effort, played a significant role in what was a successful SKO by any objective measure.

Jeff RothVice President - Strategic Alliances Avalara

Tom Williams is a certifiable rockstar!

Vince MenzioneCEO, Ultimate Partner™ | Host, Ultimate Guide to Partnering®

I start a new role as Director of Partnerships at Greenhouse software. I'm so grateful to you for giving me a platform at Catalyst and an opportunity to reflect on my experience. It was really helpful in landing this role. I'm thrilled to start and am confident PL is going to be a great support to me and my team in this endeavor.

Leslie (Wong) GuidoDirector Partnerships, Greenhouse Software Inc.

I was fortunate to have Tom as a colleague, initially leading Business Development and then Sales at Socrata, where I was CEO. Tom's versatile, hard-working and a great leader and motivator. There aren't many people like Tom who can both single-handedly architect and close company-defining strategic partnerships as well as lead the sales team of a fast-growing company. Tom is also one of the kindest, most authentic and most relatable people as well.

Kevin MerrittEntrepreneur | Investor | COO

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