Modernizing and optimizing Partner GTM programs can be a catalyst and force multiplier that supercharges your SaaS product marketing strategy. We offer assessments and personalized recommendations that save your staff time, increasing their opportunities to drive revenue with their partners and create more repeatable results.
Revenue Diversification
Explore ways partnerships can create new paths to revenue through broader distribution, professional services support, geographic expansion, and entry into new markets—a process known as Nearbound—reaching buyers through those that surround them.
Co-selling Motions
Programmatic sales engagement between SaaS companies and complementary partners has become widely adopted. These motions involve targeting and selling to shared customers and rely on the expertise of both parties to increase revenue, win rates, deal size, and time-to-close. They create a more compelling sales proposition, are more competitively differentiated and thus better at driving revenue growth.
Partner Marketing
Collaborating with similarly aligned ecosystem partners adds expanded capabilities, co-innovation and a stronger value proposition to your GTM strategy thus appealing to more people in more places. Modern partner marketing strategies amplify your common messaging, translating into more productive and cost-effective demand-generation campaigns.
Distribution Operations
Reseller, distributor or OEM programs add scale and market access to SaaS companies with the product capabilities to support two-tier distribution. Learn when to employ expanded distribution and how to structure programs to ensure success at every customer lifecycle stage.
At EDGE GTM, we understand that a successful Go-to-Market (GTM) strategy goes beyond the initial launch—it’s about disciplined attention to detail and continuous evolution. Our “Go-to-Market Growth Initiatives” are designed to activate your strategy with grassroots work that translates planning to activities and outcomes.
1.
Exploratory Call
Schedule a call to discuss your current GTM strategy, areas you seek to improve and ways EDGE GTM can help.
4.
Strategic Design
Develop a customized plan outlining specific initiatives aligned with your business goals.
2.
Needs Assessment
EDGE GTM captures what’s working and what needs improvement with your current GTM strategy and identifies areas for improvement and optimization.
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Performance Metrics
Establish key performance indicators (KPIs) to measure the success and impact of the initiatives defined in the Execution Roadmap.
3.
Collaborative Ideation
Engage in collaborative brainstorming to game out challenges, define solutions and prioritize action plans based on effort and outcomes.
6.
Execution Roadmap
Create a step-by-step roadmap for implementing and executing the growth initiatives.
