A successful Go-to-Market (GTM) strategy is more than the initial launch—it needs disciplined attention to detail and continuous evolution. We activate your strategy by doing the grassroots work that transforms planning into activities and outcomes. Uncover opportunities within your customer base, increase the scale and sophistication of your marketing and sales and make customer success an obsession.
Geo and Market Expansion
Demystify your GTM strategy. Build an execution plan to introduce based on your customers and your business, be it through new products and services or optimizing existing commercial offerings. Improve customer journeys through every lifecycle stage.
Demand Generation
Develop targeted marketing initiatives and hand-crafted campaigns that create awareness, generate demand, and drive customer engagement. Send the right message at the right time, to the right people using the right channel.
Customer Diversification
Expand geographies and market segments by adding new revenue streams. Explore the broader distribution of your existing products and services with a strategy tailored to your business.
Sales Enablement
Equip your salespeople with the tools, insight, and resources they need to convert customer requirements into solutions that sell in a competitive market. Enable sellers to create customer narratives beyond sales pitches and become a conversation with a trusted advisor.
Customer Success
develop a customer-centric culture that ensures customer satisfaction and drives retention and repeat sales. Optimize onboarding experiences and provide forums for actionable customer feedback.
At EDGE GTM, we understand that a successful GTM strategy goes beyond the initial launch—it’s about disciplined attention to detail and continuous evolution. Our “GTM Growth Initiatives” are designed to activate your strategy with grassroots work that translates planning to activities and outcomes.
1.
Exploratory Call
Schedule a call to discuss your current GTM strategy, areas you seek to improve and ways EDGE GTM can help.
4.
Strategic Design
Develop a customized plan outlining specific initiatives aligned with your business goals.
2.
Needs Assessment
EDGE GTM captures what’s working and what needs improvement with your current GTM strategy and identifies areas for improvement and optimization.
5.
Performance Metrics
Establish key performance indicators (KPIs) to measure the success and impact of the initiatives defined in the Execution Roadmap.
3.
Collaborative Ideation
Engage in collaborative brainstorming to game out challenges, define solutions and prioritize action plans based on effort and outcomes.
6.
Execution Roadmap
Create a step-by-step roadmap for implementing and executing the growth initiatives.
Our Reputation.
We focus on program and process design using proven frameworks and methodologies widely adopted by companies as large AWS, Microsoft and Salesforce and as small as early-stage start-ups.
